Unilever inspired by poverty x-periences
Unilever’s global supply chain heads became ‘slum dwellers’ for a morning when they took part in our Struggle for Survival x-perience in London in May.
A team from Global X-perience in Hong Kong and Global Hand UK threw the Unilever staff into their new roles as impoverished families in a slum, desperately trying to keep themselves alive by making and selling paper bags, escaping loan sharks, disease and other perils.
After the fast-paced simulation, the participants, in small groups, were tasked with coming up with solutions that would help Unilever care better for the communities they work in and source from.
The event kicked off an international meeting for the supply chain heads. They were already scheduled to meet when Unilever’s chief supply chain officer was so moved by Crossroads’ Struggle for Survival X-perience at the World Economic Forum in January that he invited our team to run it for his staff at this gathering in May.
“It had such an impact on me even within a 90 minute session,” said one of the staff after the simulation. “It generated loads of empathy, ideas and positive action,” commented another.
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