One of the most powerful trends in recent years is the way in which companies are making their expertise and core competencies available to address global issues. Corporate Social Responsibility has changed the landscape of engagement and we, for one, are very grateful. Corporate partnerships empower us to help those we serve. We’ve featured a few examples on this page.

Companies donating core competencies

We are indebted to the companies who help us help others by giving their services in a wide range of sectors.

  • Legal Services: Freshfields Bruckhaus Deringer, Skadden, Hogan Lovells, Cordells
  • Audit: BDO (formerly Grant Thornton)
  • Humanitarian Transport: APL, Maersk, Oriental Logistics, Shenship, Swire Shipping, Zim
  • Information Technology: Microsoft, Cisco, Qlik, Atlassian, ThoughtWorks
  • Architects: Nelson Chen Architects
  • Engineering: Arup
  • Design: Hong Kong Disneyland, M Moser
  • PR consultancy: Executive Counsel
  • Food: La Rose Noire, Feeding Hong Kong, Pret a Manger, Foodlink
  • Product donations: Many kindly donated product including Allen & Overy, Alpha Appliances, AIG, AXA Group, Baker & McKenzie, Bank of America Merrill Lynch, Bellanis, BNP, British Council, Carrefour Sourcing Asia, Cathay Pacific, Cisco, Clifford Chance, Dymocks, ESF, Ernst & Young, Global Sources, Grand Hyatt, H & M, Hermes, Hong Kong Disneyland, Hong Kong Rugby Union, Hong Kong
    Sanatorium & Hospital, HKUST, IKEA, JP Morgan, KPMG, Langham Hospitality Group, Li & Fung Group, Linklaters, Mandarin Oriental
    Hong Kong, Marks & Spencer, Microsoft, Nike, Ocean Park, Ralph Lauren Asia Pacific, Sino Group, Starbucks, Swire, Tesco, UBS AG.

Refugees in Calais ‘Jungle’

24369972720_7e273637e1_oThe calls began in earnest mid 2015 as a surge of global interest grew in response to the refugee crisis. In Calais, France, an informal camp appeared, known as the ‘Jungle’. It grew rapidly, though without decent facilities or permanent shelter. There were hundreds of unaccompanied minors among the refugees, children in hugely vulnerable situations. Through our Global Hand service, many people across the channel, in the UK, wanted to reach out. Our Global Hand office ran hot, throughout the duration of the Calais Jungle, guiding donors by phone and email to see the needed goods reach those stranded in this heartbreaking location.



Volkswagen Gives Us Wheels

IMAG0844Volkswagen astonished us by donating two people passenger movers, Caravelles and a Polo, perfect for moving our team around. Rather than sell these slightly used company cars, Volkswagen chose to donate them to us. An awesome gift!


Facts at a Qlik!

QlikFacts, figures, data… The creative IT company, Qlik, ‘automagically’ lets you see your data through different ‘lenses’ , in visual form, or graphs or charts. That ‘view’, in turn, lets us manage our systems better which means we can better serve people in need. Amazingly, Qlik has donated its services to us. Their example is proof positive that companies can help people in need by using their expertise. And all at a ‘Qlik’!

What do we offer companies at crossroads?

  • Inspiration through our simulation x-periences of need
  • Off sites and team builds on our campus
  • Modest conference facilities for company discussion/training
  • Catering: a ‘dining with the poor’ lunch, if ordered
  • Partnership brokering
  • Volunteer opportunities: skilled or non-skilled based

Email to get connected!

Charles – Corporate donor turns volunteer

When Charles retired as General Manager of Columbia in Hong Kong, it was time for a change. During a company volunteering day he had seen substantial donations of clothing given to Crossroads, so it seemed
a logical idea to join us as a regular community volunteer. “I strongly believe I’ve received a lot from society. I wanted to do community service, to pay it back, and Crossroads was at the top of my list. The opportunities here suited my abilities and experience”, he said. Now, Charles volunteers on our partnerships team helping Hong Kong companies partner with Crossroads with donated gifts and services. His skills and experience are invaluable!



Learn how we engage with the Sustainable Development Goals.

“No plan B because there is no planet b!”

Ban Ki-moon put it best. “We don’t have a plan B because there is no planet B.” The former chief of the United Nations was talking about mankind’s need to transform the world. Where, though, should the human race begin? We are surrounded by hurting people on a hurting planet. Which priorities should we follow? What goals should we target?

The United Nations gathered its 193 countries to discuss this, along with NGOs, companies, academics and other experts. 2015 had marked the completion of the Millennium Development Goals and the world wanted a further set to serve as lodestars, going forward. After 18 months, they came up with 17 global goals for the world to address by 2030. They call them the Sustainable Development Goals: the SDGs.

Through Crossroads’ Global Hand service, our IT team continued to partner with the UN through further iterations of a website that brings them all together:

On September 24th, 2015, the day the SDGs were launched, the revised website was launched as well. That marked our tenth year of partnership with the UN on this project.

During the current period, we saw a wide range of corporate engagement through this website’s varying services.


During the year, 36 major corporate commitments were published toward fulfilling the SDGs. Examples include companies from the following sectors:

  • Health Care: Novartis made commitment to cut greenhouse gas use to 50% of 2010 levels.
  • Industrial: Novozymes made commitment to save 100 million tons of CO2 by 2020.
  • Telecommunications: Schneider Electronics made commitment to reduce operational CO2 emissions and factor CO2 minimising into all new large customer projects.
  • Energy: ENEL planned to invest Euro 8.8 billion from 2015-2019 into renewable energy. This will make it the largest renewable energy operator in Africa.
  • Construction: STET made commitment to replace water intensive mineral process with waterless and low emission technologies.
  • Retail: H&M made commitment to purchase energy from renewable sources, expecting that to be 80% of their current usage.


As the world grapples with a refugee challenge of unprecedented size and scope, companies used the website to make pledges in response. During this period 38 significant pledges were published totaling an estimated US$22 million. Following are a few examples.

  • Deutsche Telecom pledged shelter location, provision of Wifi and pre-paid data cards and internship positions for refugees.
  • Bayer pledged to establishing apprenticeship opportunities.
  • Bosch group pledged funding, refugee internships and land for construction of refugee centres.
  • Sinofi pledged funding for partners supporting refugees.
  • Man Group pledged funding for partners helping refugee children.
  • Evonik Industries pledged funding toward vocational training and language proficiency.
  • Tesco pledged funding for refugees through British Red Cross.
  • Several universities and post graduate schools offered scholarships to post graduate refugees.


During this period, 36 corporate projects were posted on the UN site. The postings detail the project’s vision and objectives and, while each stands alone, they also invite other organisatons to partner or collaborate in the fulfilment of their objectives. The estimated expenditure for the year is over US$30 million. There is a massive range of projects and objectives, representing many sectors of society. Here is a sampling.

  • Education for refugee children
  • Monitoring health of coral reefs
  • Midwife care to reduce maternal and neo natal deaths in Asia, Africa and Latin America
  • Reduction of water losses in Brazil’s elimination system
  • Elimination of sleeping sickness
  • Broadening the use of sugar cane based plastics, reducing the need for fossil fuels
  • Elimination of avoidable blindness through provision of affordable, subsidised surgical procedures or medical care
  • Grain garnering partnership to scale up core value chain activities such as warehousing, production, and logistics, so empowering small volume maize farmers

Our team developed a new iteration of to incorporate the Sustainable Development Goals. Matthew Gow, Crossroads’ Director of Strategy, managed the project, along with earlier iterations, and represented Crossroads at the UN Global Compact’s 2016 summit.


Poverty and environmental degradation are tragically linked. Several of the SDGs relate directly to environmental sustainability.wind-farm-538576

What do we offer companies at crossroads?

  • Inspiration through our simulation x-periences of need
  • Off sites and team builds on our campus
  • Modest conference facilities for company discussion/training
  • Catering: a ‘dining with the poor’ lunch, if ordered
  • Partnership brokering
  • Volunteer opportunities: skilled or non-skilled based

Email to get connected!