Green the gap: Upscaling in India
The Yamuna river, in Northern India, battles pollution on a tragic scale. Although its waters are clear in the early stages of its journey, when it flows through New Delhi, that drastically changes. Up to 80% of its pollution is gathered in the 22 km stretch within the city.
Entrepreneur Vimlendu Jha sought to make a difference. Targeting young Indian students, the leaders of tomorrow’s generation, he sought to gather change-makers. He soon found, though, that there were more environmental issues to be addressed and, in time, began a very successful scheme they call “Green the Gap.” It was started as a way to give waste another life by upcycling old materials. They purchase materials from rag-pickers and waste markets, transforming old tyres, juice cartons and waste fabrics into beautifully designed products.
We now stock trendy satchels and bags in our Global Handicrafts store. These products ‘do a double good’. They are good in brilliantly re-purposing trash and, being a Fair Trade organisation, good for employment opportunity. Many ‘Green the Gap’ workers have come from low income backgrounds and, by working there, have seen not only their environment improve, but their personal lives as well.
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