“But how much of my donated dollar actually reaches the person in need?” That is the question most often put to charities regarding their financial policy. At Crossroads, the equation is turned the other way around. We do not send a percentage of a donated dollar to people in need. Instead, a donated dollar can be ‘multiplied’ up to 9 times its worth in the goods it allows us to send internationally. For every $100 donated, we can distribute goods worth $900 in the lives of people in need, both within Hong Kong and internationally. We call it the Crossroads Equation.
